UNF CEI x ANACT International Women’s Day Campaign (2021)

Challenge

ANACT sought to create a meaningful International Women's Day campaign that highlighted the positive impact these women have had on the Jacksonville community. The campaign required coordinating 30+ participants across tight timelines, cohesive storytelling, consistent brand execution, and efficient cross-team communication to deliver content across digital platforms.

Approach

• Coordinated outreach, scheduling, and production logistics for 30+ participants

• Centralized documentation, timelines, and participant information to support efficient execution

• Supported video content production from planning through delivery

• Facilitated communication across teams to ensure brand alignment and on-time delivery

Outcome

• Delivered a cohesive, multi-part digital campaign spotlighting local women founders and creatives

• Enabled smooth execution across a high-volume participant set through strong organization and process

• Supported brand-aligned storytelling that balanced authenticity with consistency across platforms